An Industry Called Halal

An Industry Called Halal

Dr. Hanafi Sofyan

Solusi Bangun Nusantara

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Perpustakaan Nasional: Katalog alam Terbitan (KDT)

Sofyan, Hanafi

An Industry Called Halal, Hanafi Sofyan

                Cet. 1- Jakarta: SBN Publika, 2019

  • xii,  ……….. hlm, 21 cm
  • ISBN 978-623-91501-0-5
  •                                                 I. Judul
  • Pertama kali diterbitkan dalam Bahasa Indonesia oleh Penerbit Solusi Bangun Nusantara, Agustus 2019, Jakarta

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Solusi Bangun Nusantara



What is halal industry?  –1

Why is it so special?   –7

Consumer preference   –10

Market share   –12

Green/ethical foods   –16

How big the influence to change life style?   –21

Industry   –23

Hospitality   –27

Finance   –31

Services   –45

Foods   –51

Servicing half globe: from West to East   –61

Middle eastern and Arab Peninsule   –74

Indonesia – Malaysia   –88

China, Korea, Japan, and Russia   –102

Kosher – USA – UK – Israel   –130

India — Vegan and Organic   –156

From tradition to global markets   –171

Changing business landscape   –172

Weakening Western economy and new player   –190

Coping with Digital: E-Commerce: Fintech; Crypto   –205

Its a life style; its a big industry   –223

Value of money: In God We Trust   –247

Purchasing Power   –251

Player or Prey   –267

Time to choose   –277

In or outside   –278

Daftar Pustaka   — 281


Halal economy is the second largest economy after China, but its presence slowly got noticed. The market for Halal products and services is growing, not only in Muslim countries, but also in countries where ethical, green  and organic products are preferred by their consumers. From hospitality industries to health and education, from food to finance, and fashion, cosmetics and pharmaceutical envision a healthy living and elegance.

The industry is no longer  monopolised by Muslim countries, Korea, Japan, China,  Russia as well as UK will have to accommodate the changing life style. The consumers do not have to follow religion and adhering Muslim costoms, but they acknowledge the kosher and halal foods also influence cattle, poulty  and vegetable industries; and simply enjoy the richness of color, taste and variety of presentation

Hotel, travel and tour industry have to accommodate the demand of Syariah venue and events and provision of Halal meals. Not only they have to learn new knowledge and skills, for example a butcher has to learn how to cut meat, and a chef have to know the essence of ingredients, but also how to cook properly.

For Indonesia, the largest Muslim country, and the largest market, certainly will be flooded by other Halal products from non-Muslim countries; in fact a country like Singapore whose majority are non-Muslim, realized how big the market of its Muslim neighbour, and adjust accordingly.

Halal economy is just beginning to show its muscle. Soon it will use e-commerce and crypto-payment as the market has no border for newly rich Middle East states whose demand for Halal food is growing, and for cattle industry in Australia has to comply with Halal role and ethics. We will soon see how the industry is booming, and for a country like Indonesia becoming a player, not just a market.

Dr. Hanafi Sofyan