
An Industry Called Halal
An Industry Called Halal
Dr. Hanafi Sofyan
Solusi Bangun Nusantara
email : sbn.publika@gmail.com
www.greenadab.com
Perpustakaan Nasional: Katalog alam Terbitan (KDT)
Sofyan, Hanafi
An Industry Called Halal, Hanafi Sofyan
Cet. 1- Jakarta: SBN Publika, 2019
- xii, ……….. hlm, 21 cm
- ISBN 978-623-91501-0-5
- I. Judul
- Pertama kali diterbitkan dalam Bahasa Indonesia oleh Penerbit Solusi Bangun Nusantara, Agustus 2019, Jakarta
Hak Cipta pada penulis
Desain Sampul: QAMedia
Penata teks: Muhamad Muhtar
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Solusi Bangun Nusantara
email: sbn.publika@gmail.com
Contents
What is halal industry? –1
Why is it so special? –7
Consumer preference –10
Market share –12
Green/ethical foods –16
How big the influence to change life style? –21
Industry –23
Hospitality –27
Finance –31
Services –45
Foods –51
Servicing half globe: from West to East –61
Middle eastern and Arab Peninsule –74
Indonesia – Malaysia –88
China, Korea, Japan, and Russia –102
Kosher – USA – UK – Israel –130
India — Vegan and Organic –156
From tradition to global markets –171
Changing business landscape –172
Weakening Western economy and new player –190
Coping with Digital: E-Commerce: Fintech; Crypto –205
Its a life style; its a big industry –223
Value of money: In God We Trust –247
Purchasing Power –251
Player or Prey –267
Time to choose –277
In or outside –278
Daftar Pustaka — 281
Preface
Halal economy is the second largest economy after China, but its presence slowly got noticed. The market for Halal products and services is growing, not only in Muslim countries, but also in countries where ethical, green and organic products are preferred by their consumers. From hospitality industries to health and education, from food to finance, and fashion, cosmetics and pharmaceutical envision a healthy living and elegance.
The industry is no longer monopolised by Muslim countries, Korea, Japan, China, Russia as well as UK will have to accommodate the changing life style. The consumers do not have to follow religion and adhering Muslim costoms, but they acknowledge the kosher and halal foods also influence cattle, poulty and vegetable industries; and simply enjoy the richness of color, taste and variety of presentation
Hotel, travel and tour industry have to accommodate the demand of Syariah venue and events and provision of Halal meals. Not only they have to learn new knowledge and skills, for example a butcher has to learn how to cut meat, and a chef have to know the essence of ingredients, but also how to cook properly.
For Indonesia, the largest Muslim country, and the largest market, certainly will be flooded by other Halal products from non-Muslim countries; in fact a country like Singapore whose majority are non-Muslim, realized how big the market of its Muslim neighbour, and adjust accordingly.
Halal economy is just beginning to show its muscle. Soon it will use e-commerce and crypto-payment as the market has no border for newly rich Middle East states whose demand for Halal food is growing, and for cattle industry in Australia has to comply with Halal role and ethics. We will soon see how the industry is booming, and for a country like Indonesia becoming a player, not just a market.
Dr. Hanafi Sofyan

